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Faculty

Dr. Carlos Ruy Martínez
Technológico de Monterrey (EGADE)
Director of the Master in Marketing

Dr. Martínez is presently the Director of the Master in Marketing at EGADE with expertise in marketing, international marketing, market research, and marketing to Mexico/Latin America.  He has published articles in journals of international business and consumer behavior and has received different awards and distinctions for his outstanding academic achievements.

He has a wide experience as a consultant and instructor in marketing, international marketing and market research areas for national and international companies.  He has been a visiting professor at École Supérieure de Commerce at Paris, Reims Management School, EM Lyon, Georgetown University, Thunderbird in the USA and at their French Geneva Campus, Baylor University, The University of Texas at San Antonio and Brownsville and other Institutions in the USA, Chile, Colombia, Panama, Bolivia, Nicaragua and Honduras.  Dr. Martínez is the founder of the collegiate chapter of the American Marketing Association (AMA) at ITESM and Director Founder of the bachelor in International Business at the ITESM, as well as the founder chairman of the International Business department. Dr. Martínez received his PhD from University of Texas at Austin, his MBA from ITESM and a bachelor degree in Marketing from ITESM.