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Faculty
Dr. Juracy Gomes Parente
Fundação Getulio Vargas (FGV)
Professor of Marketing and Retailing
At FGV-EAESP, he is professor of Marketing and Retailing, and also is the coordinator of GVcev, Center for Excellence in Retail. Professor Parente holds an MBA from Cornell University and a Ph.D. from the University of London . He was a visiting professor for Cornell University´s Food Marketing program. His research interests are in the areas of store location and low income retailing. Dr. Parente is the author of the book "Varejo no Brazil " (Retail in Brazil ) considered the most complete text on the subject in the country. He is also the editor of the new and first Brazilian book about Social Responsibility in Retail, "Responsabilidade Social no Varejo- Conceitos, Estratégias e Casos no Brasil" (Social Responsibility in Retail-Concepts, Strategies, and Cases in Brazil ).
Dr. Parente spent 15 years with the Pão de Açucar Group, the largest Brazilian retailer, as an executive in the areas of buying, marketing and market research. He has also been a consultant for dozens of retail chains and suppliers in the areas of marketing strategy, category management, store location, market studies, executive training programs, and waste reduction.
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